Whether you are a start-up, a small/medium sized company, a conglomerate or just a “one man show” it is equally important to know who you want to buy what you offer, in other words who is your “target market”. Think on this for a moment, how accurate would you be in hitting the centre target of a dart board wearing a blindfold? I am sure you would agree you would be far more effective with your eyes open and focused on your target. That simple analogy proves the idea that f

What is a Service-Related Business? A service-related business is one that supplies its customers and clients with an intangible product rather than a tangible one. These businesses allow for the owner to market their talents and resources using them as a means to earn profit from their services. They utilize their skills to solve an immediate problem by providing an instantaneous solution. When was the last time you paid someone else for a service that you either did not wan

The world of business is a constantly revolving sector that has time and again separated the innovative minds from the lacklustre ones, the ideological thinkers from the impersonators. No one could have foreseen the global pandemic that was COVID-19. It shook the core of every business and forced each one to re-evaluate their positions and come face to face with the weaknesses and vulnerabilities. This became a game changer and it was no longer business as usual,